Auction Partnerships
Some auctions first appeared on CLASSIC.COM as Limited Sellers through public data. This article outlines the key differences between Limited and Verified accounts, and what each option includes for your auction.
A Limited Auction account is a free, read-only presence on CLASSIC.COM. Our audience of specialty car enthusiasts can access your listings, but you do not manage the account yourself. Exposure is limited, and you do not receive market pricing insights, performance analytics, buyer leads, or consignment leads.
A Verified Auction account gives you full control of your presence on the platform and access to exclusive market pricing insights, listing performance analytics, and advanced marketing opportunities. Direct feeds update daily, listings carry complete branding, and leads can be integrated directly with your CRM.
Note: No new Limited Auction accounts will be added as of January 1, 2025.
High-level Account Comparison
| Limited Auctions | Verified Auctions | |
| Listing Exposure |
Limited |
Preferred |
| Buyer Leads |
❌ |
✅ |
| Consignment Leads |
❌ |
✅ |
| Pricing Tools |
❌ |
✅ |
| Performance Analytics |
❌ |
✅ |
| Advanced Marketing |
❌ |
✅ |
| Account Branding |
• Name & Logo |
• Name & Logo • Location • Description • Website • Phone number • Branded VDP module |
Ready to become a Verified Auction? Reach out to our Partnerships team today!
Full Account Comparison
| Limited Sellers | Verified Sellers | |
| Listing Visibility | ||
| Search Results |
Standard Placement | Preferred Placement |
| Market Listings |
Standard Placement | Preferred Placement |
| Market Alerts |
✅ | ✅ |
| Featured Listings |
❌ |
✅ Verified Sellers have the ability to mark listings as “Featured” for increased exposure throughout the platform. |
| Performance Marketing |
❌ |
✅ Verified Sellers have the ability to participate in our "Performance Marketing" program, which promotes their listings through our expanded network, on- and off-site. |
| Account Features | ||
| Auction Page |
• Name & Logo |
• Name & Logo • Location • Description • Website • Phone number |
| Vehicle Pages |
Auction name only | Full branding |
| Bidder Leads |
• Limited leads • Email only |
• Unlimited leads • Email & Phone • CRM Integration |
| Consignment Leads |
❌ |
✅ Verified Auctions receive consignment acquisition opportunities with private sellers who are interested in selling their vehicles with an auction partner. |
|
COMING SOON: |
❌ |
✅ COMING SOON: Verified Sellers have the ability to extend listings after auction as fixed-price listings. |
| Data Insights | ||
| Performance Analytics Dashboard |
❌ |
✅ Verified Auctions get access to a real-time Performance Dashboard to view listing performance and lead generation details. |
| Pricing Insights |
❌ |
✅ Verified Auctions get access to market pricing insights for every vehicle in their inventory - including Comparable Sales, Market Supply & Demand, and more. |
| Technical Details | ||
| Required Data* | ✅ | ✅ |
| Commodity Filter** | ✅ | ✅ |
* All listings must be available in English and contain up-to-date, accurate, factual, public information – including but not limited to VIN / Chassis number and Asking price. We reserve the right to approve or deny any inclusion requests at our own discretion, and remove data sources and/or listings that lack transparency, are misleading, outdated, or used as "click bait" to attract leads for other vehicles or purposes. Images must be high-quality without watermarks, promotional content, or other branding information.
** Commodity “used” cars that lack distinguishing characteristics of a collectible or specialty vehicle do not qualify for listing on CLASSIC.COM. This includes everyday commuter vehicles and mass-produced models that have not yet attained collectible status. Our proprietary system filters out these listings from all incoming feeds. Learn more
Ready to become a Verified Auction? Reach out to our Partnerships team today!